Levitt AMP Whitesburg Music Series

In 2017, we became one of 15 communities across America chosen to host the Levitt AMP Music Series. This concert series offers ten weeks of free live music in downtown Whitesburg. Over the years, these concerts have reenergized downtown Whitesburg. On these music series nights, a diverse lineup brings fresh sounds to Whitesburg, and our local growers bring fresh produce that feeds our community! Local food abounds as Levitt attendees shop at our Thursday City of Whitesburg Farmers Market and the local food trucks for supper. Cowan also provides free meals during Levitt AMP concerts for both seniors and, through USDA’s Summer Feeding Service Program, anyone under the age of 18. Today we are one of 38 Levitt AMP sites bringing free live music from Hawaii and Alaska to Maine and Florida.

Project Update


Average attendance in 2023


Loved the lineup


Had a strong sense of belonging

2023 was a successful year for Levitt! Our crowds averaged 560 per show, with a few nights exceeding 1,000. We opened the season with regional favorite, Laid Back Country Picker. The season ended with back-to-back shows during the Growing Home Revival and the flood anniversary with Senora May and Sundy Best. We have a solid pledge from the Levitt Amp Foundation for funding for the next eight years, and we hope to grow and make this event more embedded in our community during these next years

In late summer of 2017, Cowan applied for the Levitt AMP grant which went to 15 small to medium sized towns across the United States. Our application was one of thirty selected for a public vote. Whitesburg was the smallest town in the competition but won the public vote.

We kicked off our first series in the summer of 2018.  The following year, through the same process we finished second in the vote, appropriately behind the new smallest town in the running, and hosted ten more concerts in 2019.  Cowan won it’s 3rd grant for the 2020 season but the pandemic forced a mini drive-in series and our AMP grant was extended through the 2022 season.

In 2023, we advanced beyond the public vote and began a 3 year contract with the Levitt Foundation with options for two more 3 year contracts afterward.

Since 2018, the Levitt AMP Whitesburg  Music Series has presented 51 free concerts to over 23,000 music lovers at the Mountain Heritage Stage, Appalshop and MCHC/CANE Kitchen campus.  We can’t wait to add you in 2024!

2023 Sponsors

Mark Energy

CANE Kitchen

Parkway Pharmacy
TVS Cable
Mountain Association

Community Trust Bank
Hicks & Funfsinn
Cumberland Gap Water
Horn & Associates

Matt Butler Law
Senior Solutions
Annie’s Frugal Finery
Whitaker Bank